About Us

At subtlepew.com, it all started with a simple frustration I couldn't shake. As a gun enthusiast, I wanted to wear apparel that subtly nodded to my passion—something that could spark a conversation without screaming it from the rooftops. But every gun-related shirt I owned? They were cheaply made, shrinking after a couple of washes, fading fast, and just not holding up. I got tired of replacing them, so I'm making my own.

That's our mission: crafting premium apparel for fellow firearm fans who appreciate subtlety and style. Our designs feature clever, playful imagery that hints at your interests, turning everyday wear into low-key conversation starters. We use top-notch fabrics that stay soft and fit wash after wash, so your favorites become go-to staples, not throwaways.

We're proud to be rooted in American craftsmanship, with 90% of our materials and production already happening right here in the USA. As we grow, we're pushing toward 100% domestic—supporting local makers and keeping things made in America, even if it means starting small and building up.

Looking ahead, we'll expand beyond shirts to include gear and accessories that fit the firearm enthusiast lifestyle. And from the start, giving back is at our core: $1 from every sale gets split evenly between the Silent Majority Foundation and Tunnels to Towers, paid out monthly. Once we're on solid ground, we'll add 5% of year-end profits to these causes too. Full transparency is a priority so we'll post all donation receipts on our site so you can see the real impact.

If you've ever wished for better, more discreet ways to show your enthusiasm, we're here for you.